Breitling Premier 40 A37340

This is elegance with substance. The Breitling Premier Automatic 40 reference A37340—a watch that proves sports watch brands can do classical design brilliantly when they put their minds to it. That sunburst blue dial catches light like water, shifting from deep navy to brilliant azure depending on the angle. This is Breitling stepping away from cockpit chronographs and aviation tools to create something refined, sophisticated, and utterly wearable.

Dated 2019, this Premier Automatic 40 represents Breitling's return to their elegant dress watch heritage. The 40mm stainless steel case hits that perfect size—substantial enough to feel serious, refined enough to slide effortlessly under a cuff. The slim profile and polished finishing give it a dressy character that's rare in modern Breitling's catalogue. This isn't a watch shouting about aviation or diving—it's confidently understated, speaking only to those with the knowledge to listen.

That sunburst blue dial is where this Premier truly shines. The guilloché-style texture radiates from the centre, creating depth and visual interest that flat dials simply cannot achieve. Applied silver-tone hour markers and elegant dauphine hands provide exceptional legibility whilst maintaining classical proportions. The date window at 6 o'clock is perfectly positioned, maintaining dial symmetry without disrupting the composition. The cambered sapphire crystal, glareproofed on both sides, provides crystal-clear visibility in any lighting condition.

Inside beats the Breitling Calibre 37, a self-winding mechanical movement with approximately 38 hours of power reserve. This movement is based on proven Swiss architecture, refined to Breitling's exacting standards and chronometer-certified for accuracy. It's robust, reliable, and designed for decades of faithful service. The exhibition caseback allows you to admire the movement's finishing—a rare luxury in this price segment and a detail that demonstrates Breitling's confidence in their work.

The leather strap is distinctive—blue on the top surface complementing that gorgeous dial, with brown leather on the underside for traditional comfort against the skin. It's a clever detail that adds visual interest whilst maintaining wearing comfort. The folding clasp is well-executed and secure, exactly what you'd expect from a Swiss manufacture with Breitling's pedigree.

This piece arrives as a complete set: both outer and inner Breitling presentation boxes, warranty card dated 2019, and all instruction booklets. Full provenance, complete documentation, everything properly included. The condition is very good—this Premier has been worn and appreciated but maintained with obvious care. These are the honest marks of a watch that's lived on someone's wrist, not sat unworn in a safe.

The Premier collection represents Breitling's acknowledgment that not every watch needs to be strapped to a pilot's wrist or diving to crushing depths. Sometimes you need something elegant for the boardroom, refined for dinner, sophisticated for occasions where a chunky chronograph would feel out of place. The Premier Automatic 40 fills that role brilliantly—it's the Breitling for grown-ups who've moved beyond needing their watch to announce their hobbies.

Water-resistant to 10 bar (100 metres), this Premier can handle rain, handwashing, and even swimming if you're so inclined, though its soul belongs in more refined environments. This is a watch for business travel, weekend dinners, cultural events—occasions where understated elegance matters more than tool-watch capability.

What makes the Premier Automatic 40 particularly compelling is how it positions within Breitling's range. You're getting genuine Swiss watchmaking from a manufacture with serious horological credentials, classical design that will remain relevant for decades, and chronometer-certified accuracy—all without paying the premiums that household name dress watch brands command. The Premier offers exceptional value for buyers who prioritize substance over badge snobbery.

Dated 2019 means this Premier has a few years of proven reliability behind it whilst still feeling contemporary and fresh. It's broken in just enough to be comfortable, mature enough to have proven its quality, and ready to become your go-to watch for occasions that demand something more refined than your daily sports watch.

The Breitling Premier Automatic 40 doesn't try to be something it's not. It's elegant without being stuffy, classical without being outdated, Swiss without being pretentious. That sunburst blue dial ensures it's never boring, whilst the slim profile ensures it's never inappropriate. This is sophisticated watchmaking for sophisticated occasions.

Ready to add some elegance to your collection?