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  • Source a watch

    With over 20 years combined experience, Pride and Pinion have sourced some of the rarest and most sought after watches from around the world.

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  • Visit us

    Visit our boutique located in The Merchant Hotel, Belfast. Browse our extensive collection of luxury and vintage watches in comfort and privacy.

    Book an appointment 
  • Luxury watches

    A collection of all our watches, ready to buy online. All watches come with a 12 month warranty as well as fully insured free international shipping.

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Founder and CEO

Nico Leonard

Nico has been passionate about watches since his first Seiko at 16. Since then he's grown Pride and Pinion into one of the largest luxury watch dealers in the world. Determined to get every enthusiast their dream watch at a fair price, Nico is breaking down barriers in the watch industry and building a community of like-minded individuals who love watches.

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London watch show

Meet the team

Our team have over 20 years combined experience in buying, selling and sourcing the worlds best luxury watches. Professional and personable, we put integrity above everything else to give our clients confidence doing business with Pride and Pinion. We have a range of knowledge across all major watch brands and our experts are always available to discuss your next timepiece.

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The Vault at The Merchant Hotel

Our story

Nico Leonard started Watches NI in 2017. In 2019 he rebranded to Pride and Pinion and has since gone on to grow the business into one of the largest luxury watch dealers in the world. From a small townhouse in the Netherlands to a flagship store in the Merchant Hotel, Belfast. Learn about our history and heritage, why we love what we do, and the services we offer.

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  • Official Stockists of Casio

    Official stockists of Casio since 2023. Whether you're just starting your collection with a G-Shock, or just got the call for a Daytona, everyone has time for a Casio.

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  • Sell your watch

    Integrity above all else, we know the watch market inside out and our in-house experts will keep you informed throughout each step in the process.

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285 total watches in stock

Pride & Pinion | WOLF

We've teamed up with globally renowned watch accessories manufactures WOLF to bring you the best quality accessories to display your watches. Whether you're looking for the latest in security to keep your watches safe with the Atlas, or need a sleek and stylish watch roll for your travels, Pride & Pinion have you covered with our exclusively curated collection of WOLF products.



Every story has a beginning, WOLF began in 1834 with one simple...