Nico Leonard

Nico developed his passion for watches at a young age, admiring how a watch can tell so much more than just the time he quickly found himself obsessed with horology and the watch world. His first watch was a Seiko at the age of 16 and he began to increase his collection over time before founding Watches NI in 2017.

Watches NI quickly began to grow as Nico's passion for making watches accessible to all resonated with many who may have been previously intimidated by the exclusivity of the watch world. Whilst Nico's personal favourites are the rare and vintage pieces hes a firm believer in seeing that everyone enjoys the watch they want to and that every watch is special to its owner.

In 2019 Nico rebranded Watches NI to Pride and Pinion and has continued to steadily grow the business and increase his share within the watch market. Later in the year Pride and Pinion launched their first store within The Merchant Hotel in Belfast, Northern Ireland.

Offering an extensive collection of pre-owned luxury watches as well as sourcing some of the rarest and most highly-sought after timepieces has made Pride and Pinion a well respected name within the watch market. With over 20 years combined experience and our firm belief that everyone should be able to own and enjoy a watch, the business has continued to grow. In 2023 Pride & Pinion became official stockists of Casio and in 2024 welcomed a landmark partnership to become an Authenticated Dealer for Ulysse Nardin.

Nico also runs one of the largest information watch channels on YouTube. You can watch Nico's video here.

For collaborations and partnerships, you can visit Nico's personal website here.