Nico developed his passion for watches at a young age, admiring how a watch can tell so much more than just the time he quickly found himself obsessed with horology and the watch world. His first watch was a Seiko at the age of 16 and he began to increase his collection over time before founding Watches NI in 2017.
Watches NI quickly began to grow as Nico's passion for making watches accessible to all resonated with many who may have been previously intimidated by the exclusivity of the watch world. Whilst Nico's personal favourites are the rare and vintage pieces hes a firm believer in seeing that everyone enjoys the watch they want to and that every watch is special to its owner. Unless it's a Hublot.