Vintage watches can often be more expensive due to their rarity, historical significance, and the craftsmanship of bygone eras. Limited production runs, discontinued models, or specific historical importance (like being associated with a famous individual or event) can significantly drive up demand. Additionally, some highly desirable vintage watches may only be available through the secondary market, leading to higher prices. In some cases, authorized dealers may require customers to buy other products or wait for long periods to be allocated a new, in-demand model, making pre-owned options more attractive.

Several brands are considered iconic in the vintage watch market, including:

Rolex: Known for its timeless designs and rugged durability, vintage models like the Submariner or Daytona are highly coveted.
Omega: Famous for the Speedmaster, which was the first watch on the moon, Omega’s vintage models are prized for their history and craftsmanship.
Patek Philippe: Revered for its complications and exquisite finishing, vintage Patek Philippe watches often fetch premium prices due to their elegance and exclusivity.
Jaeger-LeCoultre: Known for classic models like the Reverso, Jaeger-LeCoultre’s vintage pieces are cherished for their innovative design and technical mastery.

Authenticating a vintage watch requires careful inspection of several factors, such as the movement, dial, case, and serial numbers. It's best to buy from reputable dealers or auction houses with a history of selling vintage watches. Original paperwork, service records, and boxes can also help verify the watch’s authenticity. When possible, having the watch authenticated by a professional or the brand itself is a good step in confirming its legitimacy.