Privacy Policy

Last updated: 30 July 2025

Welcome to prideandpinion.com (“we,” “our,” or “us”). Your privacy is very important to us, and we are committed to protecting your personal data in compliance with applicable privacy laws worldwide, including the UK/EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, create an account, place an order, or contact us.

By using our website and services, you agree to the practices described in this policy.

1. Information We Collect

We collect the following categories of personal data:

Device Information

Examples: browser version, IP address, time zone, cookie information, products viewed, search terms, site interactions.
Purpose: to load the site accurately, perform analytics, and improve your experience.
Collection method: automatically via cookies, log files, web beacons, tags, pixels, and similar technologies.

Order Information

Examples: name, billing and shipping address, payment details (credit/debit card numbers, PayPal, bank transfers), email address, phone number.
Purpose: to process orders, payments, shipments, send invoices and confirmations, communicate about orders, screen for fraud, and send marketing information if consented.
Collection method: provided directly by you during purchase.

Customer Support Information

Examples: full name, address, telephone number, email address.
Purpose: to provide customer support.
Collection method: provided directly by you when contacting support.

Verification Information (KYC)

Examples: photographic ID and recent utility bill.
Purpose: identity verification as required by our payment processor for Know Your Customer compliance.
Collection method: submitted by you securely when requested.

2. How We Collect Your Information

Automatically via cookies and tracking technologies when you browse our website.
When you create an account or place orders via Shopify.
When you submit KYC documents.
When you subscribe to newsletters or marketing communications via HubSpot.
When you contact us for support.

3. How We Use Your Information

We use your personal data to:

Process and fulfil orders, including payment processing and KYC verification.
Communicate with you regarding your account, orders, customer service, and marketing (only with your consent).
Personalise your shopping experience.
Analyse website usage to improve our services.
Detect and prevent fraud and comply with legal obligations.
Facilitate deliveries via our couriers.

4. Legal Bases for Processing (GDPR Compliance)

Under the General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, we process your data based on:

Performance of contract: To fulfil our contractual obligations with you (e.g., processing orders).
Legal obligation: To comply with laws and regulatory requirements (e.g., KYC, tax).
Consent: Where you have given explicit consent, such as for marketing emails or non-essential cookies.
Legitimate interests: To improve our website, prevent fraud, and personalise services, balanced against your rights.

5. Your Privacy Rights

For UK/EU (GDPR) residents:
You have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your data, subject to legal retention requirements.
Restrict or object to certain processing activities.
Receive your data in a portable, commonly used format.
Withdraw consent at any time for consent-based processing.

For California (CCPA) residents:
You have the right to:

Know what personal information we collect, use, and share.
Request deletion of your personal information (with exceptions).
Opt out of the sale of your personal information (we do not sell personal data).
Not be discriminated against for exercising your privacy rights.
Designate an authorised agent to make requests on your behalf.

For other regions (Canada’s PIPEDA, Brazil’s LGPD, Singapore’s PDPA, Australia’s APPs):
You may have similar rights regarding access, correction, and objection. Contact us for details.

To exercise your rights, please contact: privacy@prideandpinion.com. We will respond within one month.

6. Cookies and Tracking Technologies

We use cookies to improve your experience and understand how you use our website.

Categories of cookies used:

Necessary Cookies: Required for website operation (e.g., shopping cart, login).
Performance and Analytics Cookies: Google Analytics and Shopify Analytics collect anonymised data about site usage.
Marketing Cookies: HubSpot and Google Ads track aggregated data to personalise advertising.

Cookies we use include (but are not limited to):

Cookie Name	Function	Category
_ab	Admin access	Necessary
_secure_session_id	Store navigation	Necessary
cart, cart_sig, cart_ts	Shopping cart and checkout	Necessary
checkout_token	Checkout process	Necessary
secret	Checkout security	Necessary
secure_customer_sig	Customer login security	Necessary
storefront_digest	Customer login	Necessary
_shopify_u	Customer account updates	Necessary
_tracking_consent	User tracking preferences	Analytics/Marketing
_landing_page, _orig_referrer	Tracks landing pages	Analytics
_s, _shopify_fs, _shopify_s, _shopify_sa_p, _shopify_sa_t, _shopify_y, _y	Shopify analytics & marketing	Analytics/Marketing

Most cookies are persistent and expire between 30 minutes and two years.

You can control cookies through your browser settings, but blocking some cookies may affect website functionality.

For more information, see:

7. Sharing Your Information

We share your data only with trusted partners to deliver our services:

Shopify Payment Processor: Processes payments securely and helps prevent fraud.
HubSpot: Manages marketing communications and customer relationships.
Google Analytics and Google Ads: Provide anonymised analytics and advertising services.
Couriers: DHL International GmbH and Royal Mail Group plc, for delivery purposes.
Watch Repairers: Share order-specific data like watch reference and serial numbers when relevant.
Special Sales Partners: e.g., for the “Ulysse Nardin x Gumball 3000 Freak” sale, data shared with Ulysse Nardin under their privacy terms.
Legal Authorities: When required by law or to protect our rights.

We do not sell your personal data.

8. Shopify Network Intelligence

Shopify operates a service called Shopify Network Intelligence to help detect and prevent fraud across its merchant network.

This system analyses historical and real-time transaction data, including IP addresses, payment details, device information, order specifics, account data, and behavioural information.
The purpose is to identify fraudulent or suspicious activity to protect merchants and customers.
Data processed in this way is handled according to Shopify’s Privacy Policy.
You cannot opt out of Shopify Network Intelligence independently, but you can exercise your data rights by contacting us or Shopify directly.

9. Automated Decision-Making and Profiling

We do not engage in fully automated decision-making or profiling that has a legal or significant effect on you.

Shopify may use limited automated processes for fraud detection, such as temporarily denylisting IP addresses or credit cards after suspicious activity, which do not have significant legal effects on you.

10. Data Retention

We keep your personal data only as long as necessary to provide services, comply with legal requirements, or resolve disputes.

11. International Data Transfers

Your personal data may be transferred and stored outside your country, including the UK, Ireland, Canada, and the United States.

We ensure such transfers comply with legal safeguards like Standard Contractual Clauses to protect your data.

12. Security of Your Information

We implement appropriate technical and organisational measures to safeguard your personal data against unauthorised access, disclosure, alteration, and destruction.

13. Children’s Privacy

Our services are not directed at children under 16 years old. We do not knowingly collect personal data from children.

14. Do Not Track

We do not alter our data collection or processing in response to browser “Do Not Track” signals due to lack of industry standards.

15. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements. Updates will be posted here with the effective date.

16. Contact Us

If you have any questions, requests, or complaints about your data or this policy, please contact us:

Email: privacy@prideandpinion.com
Postal Address:
Pride & Pinion Ltd
16 Skipper Street
Belfast
BT1 2DZ
United Kingdom

If you are dissatisfied with our response, you have the right to complain to your local data protection authority or the UK Information Commissioner’s Office (ICO).

Last updated: 30 July 2025