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Our Story


Before the 19th century, time was bound to fixtures on a wall, clock faces on the side of buildings or attached to a chain and kept in a pocket.

It was exclusive, inaccessible and unable to be read by the working man.

All of this changed with the invention of the wristwatch: an icon that revolutionised time and our relationship with it. 

Now a wristwatch is the only piece of jewellery that a man truly needs.

At Pride & Pinion, we strive to match the story, style and personality of our clients to a timepiece that is both timeless and worthy of legacy. 

Unlike others in the industry, our expert team is prepared to go to immense measures to make this happen, often travelling all over the world to find the watch that meets our client's vision, budget and purpose of purchase. 

Whether it’s to invest for profit, add to a private collection or to make a strong public statement, we provide a fully tailored experience from the first phone call.

Why our clients acquire luxury watches

Each client has their own unique interest in timepieces and motivation for investment. These are usually centred around three key elements.

  1. Investment
  2. Style
  3. Story

We have a firm grip on each of these elements and have experience delivering results based on our patron’s expectations.

1. Investment

Property, stocks, cryptocurrency and other forms of investment come with a wide range of fees and associated costs. As well as this, recent events have shown the risk and failures of these avenues.

Unlike other investments, the right watch can provide a pathway to make a return on investment without fees and immediate depreciation after purchase (as with high-end vehicles.)

A luxury collector’s wristwatch is one of the most valuable assets that can be converted seamlessly back into cash at any time.

Our experience and knowledge of the trade exceeds the industry standard and our history of making money through timepiece investments is both long and proven.

2. Style

But not all watches are destined to go unworn in a private collection.

At Pride & Pinion, we are passionate about the impact a wristwatch can make and the impression they leave. 

Whether to express personality or to contribute to a timeless, sophisticated style, we know how to select the right watch for the wearer.

Our grasp on craft and style is paramount only to our delight in seeing the results of our work.

3. Story

Wristwatches don’t just help us record and keep track of time. They also contain the history, memories, stories and legacy of those who wear them.

Pride & Pinion have access to watches that tell the tales of specific eras, significant events and noteworthy individuals.

No request is outside of our reach within in the industry… no matter how specific or unique.

In the past, we have sourced watches with an individual's birth year, exact serial number and watches that were present during a monumental event in time.

We take delight in connecting our clients with the pieces that tell a story and with watches that in turn will tell their own someday.

Our History

Our international team are well-versed in every aspect of the industry, from curating our own private collections and tracking down rare pieces, to servicing and investing in some of the finest watches in the world for both profit and pleasure.

Pride & Pinion patrons range from the curious who want to start exploring the world of watches with a modest budget to celebrated, high-end, influential individuals in sport, business and culture who are prepared to tap into the full potential of the market.

What We Offer

We provide a wide range of bespoke services to fit your exact needs from buying, selling, servicing, reselling and sourcing.

Clients choose Pride & Pinion for the fully tailored experience we provide and because we deliver the best results in the industry.

You’ll find our team dependable, trustworthy and unmatched in knowledge and expertise.

Our reputation is pre-eminent and we place our customer's satisfaction over profit every single time.

How to get started

You’ll find our team personable, approachable and on hand to answer your questions or deal with any inquiries, no matter how big or small.

To start your journey with Pride & Pinion contact us today to arrange a call or browse the selection of watches we have available for public sale.