TAG Heuer

TAG Heuer, a Swiss luxury watch brand founded in 1860 by Edouard Heuer, boasts a rich heritage deeply intertwined with the world of racing. Since its inception, the brand has been at the forefront of innovation and precision timekeeping, earning itself a prominent place in the history of motorsports.

Today, TAG Heuer remains deeply committed to its heritage in motorsports while embracing new challenges and opportunities in the ever-evolving world of watchmaking. With a combination of cutting-edge technology, precision engineering, and timeless design, TAG Heuer continues to be a symbol of excellence and innovation in the world of luxury watches.


TAG Heuer

16 products

Nico Leonard - Founder & CEO

Nico Leonard has been passionate about watches since his first Seiko at age 16. Since then he's gone on to grow Pride and Pinion into one of the most well-known and respected luxury watch dealers in todays market. Patek Philippe, Audemars Piguet, Rolex and many more, Nico and the team at Pride and Pinion can help you buy, sell or source your watches with confidence.

About Nico