Rolex watches are expensive due to their high-quality materials, precision engineering, and extensive craftsmanship. Each watch is made from premium metals like 904L stainless steel, gold, and platinum, and includes in-house movements that undergo rigorous testing for accuracy and durability. The brand's reputation for luxury and reliability also contributes to its high price.

Rolex recommends servicing their watches approximately every 10 years, although this can vary based on the specific model and usage. Regular maintenance ensures the watch remains in optimal condition, preserving its performance and longevity.

Yes, many Rolex watches are designed to be water-resistant. Models like the Submariner and Sea-Dweller are specifically made for diving and can withstand significant depths. However, it’s important to ensure the crown is properly secured before exposing the watch to water and to have its seals checked regularly to maintain water resistance.