Pre-owned watches can be more expensive than new ones due to their rarity, historical significance, or association with a famous individual. Limited-edition models, discontinued pieces, and vintage watches often appreciate in value over time. Additionally, certain pre-owned watches may feature unique patinas, original parts, or specific characteristics that are highly sought after by collectors, driving up their market value. For highly desirable models from authorized dealers, customers might face long wait times and may even be expected to purchase other products before being allocated one, making the immediate availability of pre-owned models particularly attractive and sometimes more expensive.

Several watch brands stand out for their unique contributions to horology:

Rolex: Renowned for its precision, durability, and iconic designs, Rolex is synonymous with luxury and reliability.
Patek Philippe: Celebrated for its intricate complications and exquisite craftsmanship, Patek Philippe is a symbol of prestige and heritage.
Omega: Known for its role in space exploration and association with James Bond, Omega combines innovation with a rich history.
Audemars Piguet: Famous for the Royal Oak, Audemars Piguet revolutionized luxury sports watches with its bold design and high-quality craftsmanship.
TAG Heuer: Recognized for its precision and association with motorsports, TAG Heuer is a leader in chronograph technology and sporty designs.

To ensure the longevity of your watch, follow these care tips:

Regular Cleaning: Clean your watch with a soft, damp cloth to remove dirt and sweat. For metal bracelets, use a soft brush and mild soapy water.
Avoid Extreme Conditions: Keep your watch away from extreme temperatures, strong magnetic fields, and harsh chemicals, which can damage the movement and materials.
Water Resistance: Ensure the crown is securely closed before exposing your watch to water. Have the water resistance checked periodically, especially if the watch is frequently submerged.
Regular Servicing: Follow the manufacturer's recommendations for servicing, typically every 4 to 5 years, to maintain the watch's accuracy and functionality. This includes cleaning, lubrication, and inspection of the movement and seals.