Trade my Watch

Here at Pride & Pinion, we have a wealth of experience in the luxury watch trade. We take pride in keeping up to date with the ever-changing market value of each brand and model, allowing us to offer you the most competitive price for your timepiece.

  • 1

    Complete our Form

    Fill in your details and find the watch you want to sell. The easiest way to do this is to search by the model number.

  • 2

    Free Collection

    You'll get an estimate on your watch. we’ll collect it for free at your convenience. We’ll even send you the packaging.

  • 3

    Timepiece Inspection

    When we receive your watch, it will be inspected at our manufacturer approved service centre.

  • 4


    We will make you a final offer. If you are happy, you will receive payment via bank transfer in 5 working days.

Why you can Trust Pride & Pinion

The unique thing about selling to Pride & Pinion is we are a relatively small team with a combined experience of 30+ years in the luxury watch trade. Our process is 100% secure, so you can rest easy that your watch is in safe and experienced hands.

Strict confidentiality is our highest priority. We understand the importance of your relationships with your ADs, and we will never show serial numbers or give out details of the previous owners.

We are happy to discuss selling most brands of luxury watches, in all conditions, with or without boxes or papers. We’re happy to recommend if you a refurb would help sell your watch, and we can use our trusted watchmakers and pass along a discounted rate for this service.

We also offer part exchange on watches. If you are looking to upgrade or you want to change your timepiece, please get in touch with one of our watch experts directly to discuss this.

  • Visit us in person

    Book an appointment at our showroom in New York to view any watch available on the website. You can even sell or trade in your own watch.

  • Certified Servicing Centre

    Our dedicated service centre is manufacturer certified to work on fine watches. Every single watch is inspected here for your peace of mind.

  • 4.8 out of 5 stars

  • 9 million

  • Over 200,000

  • More than 25,000