Tag Heuer 1000
The 1000 Series of dive watches from Heuer and TAG Heuer played a critical role in the history of the company. Developed at a time when Swiss mechanical chronographs faced industrial and economic challenges, and with Heuer having little background in this category of timepieces, these relatively inexpensive dive watches quickly met with enormous success.
Heuer quickly expanded its catalogue of dive watches to include a broad variety of colours and sizes, and the 1000 Series soon led to five other series of TAG Heuer dive watches, which represented a tremendous selection of watches and chronographs. The 1000 Series of dive watches (and its progeny) served as a bridge between the late 1970s, when the market for Swiss mechanical chronographs faced existential challenges, and the mid-1990s, when TAG Heuer would begin to reintroduce mechanical chronographs from its golden age. The 1000 Series of dive watches also laid the basis for the Aquaracer collection, which TAG Heuer introduced in 2004 and continues to this day.